Connect users, vendors, and institutions within the WeChat app. This connected lifestyle presents new opportunities and benefits for customers. Instead of using a physical card to make purchases, users can pay with your smartphone at any time, anywhere. It's more secure, mobile, and convenient. Vendors post their product information to their Official Account so that users can buy their products within the app quickly. Enabling your customers to pay by phone is simpler than ever.
WeChat Mini Programs are sub-applications within the WeChat ecosystem that allow users to access any Web App by without leaving WeChat. It enable to provide advanced features to users such as e-commerce, task management, coupons etc. There are plenty of ways to access these mini-programs. Whether it be through a direct search, scanning a QR code, or through links on a WeChat official account.
An official account is a powerful launchpad. This allows you to promote content, attract followers and link your account to a mini site hosted within the WeChat app itself.